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Keeping you looking sharp on the road...


So who is behind and why am I here?

To be perfectly honest it’s just me, Martyn, plus a computer. I got into this by accident a few years back when I helped out James Aston who had started the original HBB and websites. A while later, when the group I ride with needed some new kit, I took on the job of trying to organise this process. At first, I found it difficult to source exactly what we needed in terms of delivery time, quality and volumes at a price we were prepared to pay. After extensive research, I found a European facility who produce great kit at reasonable prices with relatively short lead times.

I then restarted as a service to smaller clubs and groups who perhaps don’t have the scale to source custom kit themselves. In 2016/17 I put together several custom wear orders for groups and small clubs, and am now going forward confident I can provide a great product and service for a reasonable price.

For the future, I want to keep the company very small so that I can personally manage each customer - getting to know what they want, organising samples, agreeing the design and generally taking the pain out of the process.

In addition, having been asked on several occasions, I have decided to put together a small stock range. Being based in Somerset, I thought what better way to launch than with a jersey based on the ‘Somerset Flag’ - you can see the product here along with the other stock designs.

I’m always glad to hear from other cyclists and whether you are a past or prospective customer… or neither…. please do get in touch. You can share your ideas and cycling experiences by dropping me a line via the Contact Section below.

Stock Items is open for business!!!!

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All of our products are manufactured to our Tour Plus spec which has a wide power gripper finish on the sleeves, full zip, drop front collar and three rear pockets. For comfort there are over-locked seams and the jerseys were all made using an improved softer feel fabric in 2017.

Currently there are six designs in the range so go check them out!

We also have plans for more new designs and products to be launched in 2017 - so, if you want to keep up to date with these developments, or with the latest news and offers from, then why not subscribe to our mailing list….

Finally, if you want a great bargain on previous season designs from Veloist and HBB you can still go to the Clearance section of the shop.

Custom Wear can now take on custom wear orders for a full range of cycling kit, so if you are an established club or group, or have an upcoming one-off project you want help with please do get in touch.

I can use a design you have previously worked on, or start from scratch to produce a totally new concept.

The range of kit available is comprehensive - short and long sleeved jerseys, gilets, jackets, aero/skin suits, bib shorts and 3/4 knickers….. in fact, the works. There are specific ‘fits’ for men and women, plus extra small sizes for juniors up to XXXXL for seniors. I even have a stock of sizing samples for your members to try out, which takes a lot of guesswork out of the size selection process. The artwork is printed using dye sublimation printing, which does not interfere with fabric performance and we use the best inks and highest available printer resolutions to ensure a non-fading, clear set of images.

Order turnaround is an impressive 4 weeks with low minimum order quantities - down to 5 pieces for most items and no minimum number for each size within an order.

If appropriate, I can also work with your local bike shop to provide items for them to stock and sell directly to your riders (subject to agreement) giving them a valuable source of revenue and profit.

In short… high performance custom kit made in Europe, guaranteeing the quality of the finished item and on-time, in full delivery.

Get in touch

Send an email…

Or send some cake…
Severn Delta Building, Showground Road,
Bridgwater, Somerset TA6 6AJ

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